OLED TVs were once a luxury reserved for $2,000+ budgets. In 2026, aggressive pricing from LG, Samsung, and new entrants like Hisense has pushed excellent OLED panels under the $1,500 mark. Here are the best deals currently available.

Best overall: LG C4 65-inch — $1,296

The LG C4 65-inch remains our top pick for most buyers. It has dropped from its $1,799 launch price to $1,296 at multiple retailers. What you get:

  • LG OLED evo panel with Brightness Booster
  • 144Hz refresh rate with VRR, ALLM, and NVIDIA G-Sync
  • 4 HDMI 2.1 ports
  • webOS 24 with all major streaming apps
  • Dolby Vision, Dolby Atmos, HDR10, HLG

The C4 hits the sweet spot of brightness, color accuracy, gaming features, and price. For 90% of buyers, this is the OLED to get.

Best budget OLED: LG B4 55-inch — $799

The LG B4 55-inch has hit its lowest-ever price at $799. It uses a slightly older OLED panel without the Brightness Booster, so peak brightness is lower than the C4 (around 800 nits vs 1,200 nits). But the core OLED experience — perfect blacks, infinite contrast, wide viewing angles — is identical.

If your room is not excessively bright and you are okay with a 55-inch panel, the B4 is the cheapest way to get into genuine OLED territory.

Best for movies: Sony Bravia 7 65-inch — $1,398

The Sony Bravia 7 65-inch is not the brightest OLED on this list, but Sony's image processing is unmatched for film content. The XR Processor upscales lower-resolution content beautifully, motion handling is the smoothest in the industry, and the Google TV interface is mature and responsive.

Best for gaming: Samsung S95D 55-inch — $1,399

Samsung's QD-OLED technology in the Samsung S95D delivers the brightest OLED panel available, peaking above 2,000 nits in HDR highlights. The 55-inch model has come down from $2,199 to $1,399. If you game in a bright room and want the most vivid HDR highlights, this is your pick.

Key gaming features:

  • 144Hz with VRR and FreeSync Premium Pro
  • 4 HDMI 2.1 ports
  • Game Bar with real-time FPS and HDR info
  • Input lag under 9ms at 4K/120Hz

Honorable mentions

  • Hisense A9H 65-inch: $1,099 — Uses an LG WOLED panel, solid value but weaker processing
  • TCL Q9 65-inch: $999 — Not a true OLED (mini-LED), but close to OLED contrast at a lower price

Buying advice

OLED prices typically hit their lowest during Prime Day (July) and Black Friday (November). If you can wait, you may save an additional $100-200. But current prices are already excellent — you are not overpaying by buying now.

For detailed comparisons between these models, check our LG C4 vs Samsung S95D comparison and our TV category page for the full lineup.