Samsung The Frame 65" (2023) vs Sony X90K 65" (Full Array LED)
The Verdict
Samsung's Frame 65" excels as a premium lifestyle display with its stunning QLED panel delivering vibrant colors and excellent contrast, complemented by its elegant 1-inch bezel design perfect for wall mounting. Sony's X90K counters with superior peak brightness (1200 nits vs 1000), better gaming responsiveness (8ms vs 10ms input lag), and Dolby Vision support, though its thicker chassis (2.7 inches) compromises aesthetics. Audio performance favors Samsung with 40W versus Sony's 20W output. Picture quality differences narrow in HDR performance, with Sony's Full Array LED backlighting providing superior contrast control despite Samsung's QLED advantages in color volume. At $400 cheaper, the X90K represents better overall value for performance-focused viewers, but The Frame's art-display credentials and design make it ideal for those prioritizing living room aesthetics alongside entertainment. Choose the Samsung for lifestyle integration and elegance; select the Sony for gaming, brightness, and value-conscious buyers.
Who Should Buy
Buy the Samsung The Frame 65" (2023) if…
- →Art Mode displays artwork when off — blends into any room as wall decor
- →Matte anti-reflection screen eliminates glare and reduces fingerprints
- →Customizable bezels match any interior style — looks like a picture frame
Buy the Sony X90K 65" (Full Array LED) if…
- →Excellent Sony image processing at a competitive mid-range price
- →Full Array Local Dimming provides solid contrast for an LED TV
- →Dolby Vision and Dolby Atmos for home theater HDR experience
Category Scores
Pros & Cons
Samsung The Frame 65" (2023)
Pros
- Art Mode displays artwork when off — blends into any room as wall decor
- Matte anti-reflection screen eliminates glare and reduces fingerprints
- Customizable bezels match any interior style — looks like a picture frame
- One Connect box hides all cables for truly clean wall mounting
- 4K@120Hz with VRR keeps it relevant for gaming
Cons
- Picture quality trails Samsung's Neo QLED and OLED models at similar prices
- Art Store subscription ($6/mo) needed for the full artwork gallery
- 1000 nits brightness is average for HDR performance
- Contrast and black levels lag behind OLED and Mini-LED alternatives
Sony X90K 65" (Full Array LED)
Pros
- Excellent Sony image processing at a competitive mid-range price
- Full Array Local Dimming provides solid contrast for an LED TV
- Dolby Vision and Dolby Atmos for home theater HDR experience
- 120Hz with VRR and ALLM — capable gaming display
- Google TV with Chromecast built-in for seamless streaming
Cons
- Only 2 of 4 HDMI ports support 4K@120Hz
- 20W audio is very weak — soundbar essential
- Bluetooth 4.2 and Wi-Fi 5 are behind current standards
- Some blooming visible with full array backlighting in dark scenes
Full Specifications
| Spec | Samsung The Frame 65" (2023) | Sony X90K 65" (Full Array LED) |
|---|---|---|
| Body | ||
| VESA mount | 200 x 200mm | 300 x 300mm |
| Weight | 47.6 lbs | 46.3 lbs |
| Dimensions | 57.1 x 32.7 x 1.0 inches | 57.2 x 33.1 x 2.7 inches |
| Dimensions (w/ stand) | 57.1 x 35.6 x 7.7 inches | 57.2 x 35.3 x 12.0 inches |
| Audio | ||
| Output (watts) | 40 | 20 |
| Speakers | 2.0ch | 2.0ch Acoustic Multi-Audio |
| Dolby Atmos | ||
| Gaming | ||
| VRR (Variable Refresh Rate) | ||
| ALLM | ||
| Input lag (ms) | 10 | 8 |
| Display | ||
| HDR | Quantum HDR, HDR10+, HLG | Dolby Vision, HDR10, HLG |
| Size | 65" | 65" |
| Type | QLED | Full Array LED (VA LCD) |
| Resolution | 3840 x 2160 (4K) | 3840 x 2160 (4K) |
| Refresh rate | 120Hz | 120Hz |
| Brightness (nits) | 1000 | 1200 |
| Smart TV | ||
| Os | Tizen OS | Google TV |
| Voice assistant | Bixby, Alexa, Google Assistant | Google Assistant, Alexa |
| Connectivity | ||
| Wi-Fi | Wi-Fi 5 | Wi-Fi 5 |
| Ethernet | ||
| Bluetooth | 5.2 | 4.2 |
| USB ports | 2 | 2 |
| HDMI ports | 4 | 4 |
Related Comparisons
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- Sony X90K 65" (Full Array LED) vs TCL QM8 65"
- Sony X90K 65" (Full Array LED) vs Sony X90L 65"
- Sony X90K 65" (Full Array LED) vs Sony X85K 65" (LED)
- Sony X90K 65" (Full Array LED) vs Sony Bravia 7 65"
This comparison is based on verified manufacturer specifications covering display, performance, camera, battery, and build quality. Scores are generated by analyzing specs across weighted categories on a 10-point scale. Learn more about our methodology.
Explore more in tvs, see all Samsung products or all Sony products. View full details for the Samsung The Frame 65" (2023) or the Sony X90K 65" (Full Array LED).

