LG OLED B3 65" vs Sony Bravia 9 75"
The Verdict
LG's B3 delivers exceptional OLED picture quality with perfect blacks and infinite contrast at an aggressive $1,299 price point, making it outstanding value for cinephiles on a budget. Sony's Bravia 9 is a premium flagship featuring mini-LED technology with stunning 3,300-nit peak brightness, a larger 75-inch screen, and superior audio (85W 4.2.2ch vs. 20W 2.0ch). Gaming performance is nearly identical (7ms vs. 8ms input lag), and both support 120Hz with VRR/ALLM. However, Sony's Cognitive Processor XR, superior brightness for bright rooms, and dramatically better speaker system justify its $2,999 price for those wanting a complete entertainment solution. For dark-room viewing and budget consciousness, the LG B3 is unbeatable. If you prioritize brightness, size, and premium audio across all room types, Sony's Bravia 9 represents the superior overall package despite costing more than double.
Who Should Buy
Buy the LG OLED B3 65" if…
- →Most affordable 65-inch LG OLED at $1,299 — great entry into OLED
- →Perfect blacks and infinite contrast inherent to OLED technology
- →Dolby Vision and Dolby Atmos for cinema-quality HDR experience
Buy the Sony Bravia 9 75" if…
- →XR Backlight Master Drive with thousands of precise Mini-LED zones for exceptional contrast
- →Acoustic Multi-Audio+ uses speakers behind the screen to localize sound to on-screen action
- →Dolby Vision and Dolby Atmos support for top-tier cinematic HDR
Category Scores
Pros & Cons
LG OLED B3 65"
Pros
- Most affordable 65-inch LG OLED at $1,299 — great entry into OLED
- Perfect blacks and infinite contrast inherent to OLED technology
- Dolby Vision and Dolby Atmos for cinema-quality HDR experience
- 4x HDMI 2.1 ports with 4K@120Hz for gaming
- Wide viewing angles with no color shift
Cons
- Older α7 Gen6 processor — less effective upscaling than C3's α9
- 600 nits peak brightness is dim — struggles in bright rooms
- 20W speakers are weak — a soundbar is essential
- Wi-Fi 5 instead of Wi-Fi 6 on a 2023 model
Sony Bravia 9 75"
Pros
- XR Backlight Master Drive with thousands of precise Mini-LED zones for exceptional contrast
- Acoustic Multi-Audio+ uses speakers behind the screen to localize sound to on-screen action
- Dolby Vision and Dolby Atmos support for top-tier cinematic HDR
- Google TV is clean, feature-rich, and tightly integrated with Google ecosystem
- 85W output from a 4.2.2ch system is class-leading built-in audio
Cons
- Very high price at $2,999 for a Mini-LED panel that cannot match OLED black levels
- Input lag of ~8ms, while good, trails LG OLED panels for competitive gaming
- Sony's Bravia Cam (for auto-calibration features) is sold separately
- 75-inch size and 101 lbs makes installation and repositioning very challenging
Full Specifications
| Spec | LG OLED B3 65" | Sony Bravia 9 75" |
|---|---|---|
| Body | ||
| VESA mount | 300 x 200mm | 400 x 400mm |
| Weight | 41.7 lbs | 101.4 lbs |
| Dimensions | 57.0 x 32.8 x 1.8 inches | — |
| Dimensions (w/ stand) | 57.0 x 35.5 x 11.8 inches | 66.8 x 44.7 x 13.4 inches |
| Audio | ||
| Output (watts) | 20 | 85 |
| Speakers | 2.0ch | 4.2.2ch Acoustic Multi-Audio+ |
| Dolby Atmos | ||
| Gaming | ||
| VRR (Variable Refresh Rate) | ||
| ALLM | ||
| Input lag (ms) | 7 | 8 |
| Display | ||
| HDR | Dolby Vision, HDR10, HLG | Dolby Vision, HDR10, HLG, Filmmaker Mode |
| Size | 65" | 75" |
| Type | OLED (WOLED) | Mini-LED |
| Resolution | 3840 x 2160 (4K) | 3840 x 2160 (4K UHD) |
| Refresh rate | 120Hz | 120Hz |
| Brightness (nits) | 600 | 3300 |
| Smart TV | ||
| Os | webOS 23 | Google TV |
| Voice assistant | LG ThinQ AI, Alexa, Google Assistant | Google Assistant |
| Connectivity | ||
| Wi-Fi | Wi-Fi 5 | Wi-Fi 6 (802.11ax) |
| Ethernet | ||
| Bluetooth | 5.0 | 5.2 |
| USB ports | 2 | 2 |
| HDMI ports | 4 | 4 |
| Processor | ||
| Chipset | — | Cognitive Processor XR |
Related Comparisons
This comparison is based on verified manufacturer specifications covering display, performance, camera, battery, and build quality. Scores are generated by analyzing specs across weighted categories on a 10-point scale. Learn more about our methodology.
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