LG OLED B3 65" vs Samsung S90C 65" (4K OLED)
The Verdict
Both 65-inch OLEDs deliver stunning visuals, but they cater to different priorities. LG's B3 uses WOLED technology with 600-nit peak brightness and webOS 23, offering excellent contrast and a user-friendly smart interface at $1299. Samsung's S90C employs superior QD-OLED tech with 1500-nit brightness, enabling dramatically better HDR performance and superior gaming features like 144Hz support,though it commands a $700 premium. The S90C excels in picture quality, gaming performance (6ms input lag vs 7ms), and audio (40W vs 20W), while the B3 provides exceptional value for mainstream viewers. Choose the LG for budget-conscious buyers seeking great picture quality; opt for the Samsung if you're a serious gamer or cinephile demanding peak brightness and the latest display technology.
Who Should Buy
Buy the LG OLED B3 65" if…
- →Most affordable 65-inch LG OLED at $1,299 — great entry into OLED
- →Perfect blacks and infinite contrast inherent to OLED technology
- →Dolby Vision and Dolby Atmos for cinema-quality HDR experience
Buy the Samsung S90C 65" (4K OLED) if…
- →65-inch QD-OLED at $1,999 undercuts LG C3 OLED while being brighter
- →Wider color gamut and higher brightness than traditional WOLED panels
- →Infinite contrast with no light bleed or blooming
Category Scores
Pros & Cons
LG OLED B3 65"
Pros
- Most affordable 65-inch LG OLED at $1,299 — great entry into OLED
- Perfect blacks and infinite contrast inherent to OLED technology
- Dolby Vision and Dolby Atmos for cinema-quality HDR experience
- 4x HDMI 2.1 ports with 4K@120Hz for gaming
- Wide viewing angles with no color shift
Cons
- Older α7 Gen6 processor — less effective upscaling than C3's α9
- 600 nits peak brightness is dim — struggles in bright rooms
- 20W speakers are weak — a soundbar is essential
- Wi-Fi 5 instead of Wi-Fi 6 on a 2023 model
Samsung S90C 65" (4K OLED)
Pros
- 65-inch QD-OLED at $1,999 undercuts LG C3 OLED while being brighter
- Wider color gamut and higher brightness than traditional WOLED panels
- Infinite contrast with no light bleed or blooming
- Excellent for gaming with 4K@144Hz, VRR, and low input lag
- Anti-glare coating reduces reflections in bright rooms
Cons
- No Dolby Vision — HDR10+ only
- 40W speakers are underwhelming for a $2,000 TV — needs a soundbar
- Potential OLED burn-in risk with static content
- Wi-Fi 5 on a premium 2023 TV feels like a cost-cutting measure
Full Specifications
| Spec | LG OLED B3 65" | Samsung S90C 65" (4K OLED) |
|---|---|---|
| Body | ||
| VESA mount | 300 x 200mm | 300 x 300mm |
| Weight | 41.7 lbs | 40.6 lbs |
| Dimensions | 57.0 x 32.8 x 1.8 inches | 56.8 x 32.5 x 0.5 inches |
| Dimensions (w/ stand) | 57.0 x 35.5 x 11.8 inches | 56.8 x 34.5 x 10.1 inches |
| Audio | ||
| Output (watts) | 20 | 40 |
| Speakers | 2.0ch | 2.1ch |
| Dolby Atmos | ||
| Gaming | ||
| VRR (Variable Refresh Rate) | ||
| ALLM | ||
| Input lag (ms) | 7 | 6 |
| Display | ||
| HDR | Dolby Vision, HDR10, HLG | Quantum HDR OLED, HDR10+, HLG |
| Size | 65" | 65" |
| Type | OLED (WOLED) | QD-OLED |
| Resolution | 3840 x 2160 (4K) | 3840 x 2160 (4K) |
| Refresh rate | 120Hz | 120Hz (144Hz via Game Mode) |
| Brightness (nits) | 600 | 1500 |
| Smart TV | ||
| Os | webOS 23 | Tizen OS |
| Voice assistant | LG ThinQ AI, Alexa, Google Assistant | Bixby, Alexa, Google Assistant |
| Connectivity | ||
| Wi-Fi | Wi-Fi 5 | Wi-Fi 5 |
| Ethernet | ||
| Bluetooth | 5.0 | 5.2 |
| USB ports | 2 | 2 |
| HDMI ports | 4 | 4 |
Related Comparisons
This comparison is based on verified manufacturer specifications covering display, performance, camera, battery, and build quality. Scores are generated by analyzing specs across weighted categories on a 10-point scale. Learn more about our methodology.
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