LG G4 77" vs Samsung The Frame 65" (2023)
The Verdict
LG's G4 OLED dominates with superior picture quality, delivering 2100 nits peak brightness and OLED's exceptional contrast for film enthusiasts,especially with Filmmaker Mode support. Its Micro Lens Array technology enhances brightness while maintaining OLED's strengths. Gaming performance is stellar: 1ms input lag, variable refresh rate, and ALLM mode create responsive gameplay. The 4.2ch Dolby Atmos audio system (60W) significantly outperforms Samsung's 2.0ch setup. WebOS 24 and the α11 processor handle apps smoothly. However, Samsung's Frame is a lifestyle device,ultra-slim design (1.0 inches) transforms living rooms into art galleries when displaying artwork. Its QLED panel suits bright rooms better than OLED, and at $1499 versus $3299, it costs 54% less. Gaming lags at 10ms input lag. Choose LG G4 for serious movie watching, gaming, and all-around performance; choose The Frame if aesthetics and room transformation matter more than pure technical prowess.
Who Should Buy
Buy the LG G4 77" if…
- →MLA panel pushes OLED brightness to 2,100+ nits — closes the gap with Mini-LED
- →α11 AI processor is LG's most powerful, with superior upscaling and AI enhancements
- →Gallery design meant to hang flush to the wall with no gap
Buy the Samsung The Frame 65" (2023) if…
- →Art Mode displays artwork when off — blends into any room as wall decor
- →Matte anti-reflection screen eliminates glare and reduces fingerprints
- →Customizable bezels match any interior style — looks like a picture frame
Category Scores
Pros & Cons
LG G4 77"
Pros
- MLA panel pushes OLED brightness to 2,100+ nits — closes the gap with Mini-LED
- α11 AI processor is LG's most powerful, with superior upscaling and AI enhancements
- Gallery design meant to hang flush to the wall with no gap
- 77-inch screen delivers an immersive cinematic experience at typical viewing distances
- Best overall OLED picture quality available in a consumer TV as of 2024
Cons
- At $3,299 it is a very significant investment compared to the C4
- Gallery design requires flush wall mounting — stand sold separately
- Still susceptible to OLED burn-in with prolonged static imagery
- 77 inches is too large for many rooms and viewing distances under 10 feet
Samsung The Frame 65" (2023)
Pros
- Art Mode displays artwork when off — blends into any room as wall decor
- Matte anti-reflection screen eliminates glare and reduces fingerprints
- Customizable bezels match any interior style — looks like a picture frame
- One Connect box hides all cables for truly clean wall mounting
- 4K@120Hz with VRR keeps it relevant for gaming
Cons
- Picture quality trails Samsung's Neo QLED and OLED models at similar prices
- Art Store subscription ($6/mo) needed for the full artwork gallery
- 1000 nits brightness is average for HDR performance
- Contrast and black levels lag behind OLED and Mini-LED alternatives
Full Specifications
| Spec | LG G4 77" | Samsung The Frame 65" (2023) |
|---|---|---|
| Body | ||
| VESA mount | 400 x 200mm | 200 x 200mm |
| Weight | 73.4 lbs | 47.6 lbs |
| Dimensions (w/ stand) | 68.0 x 43.1 x 12.8 inches | 57.1 x 35.6 x 7.7 inches |
| Dimensions | — | 57.1 x 32.7 x 1.0 inches |
| Audio | ||
| Output (watts) | 60 | 40 |
| Speakers | 4.2ch | 2.0ch |
| Dolby Atmos | ||
| Gaming | ||
| VRR (Variable Refresh Rate) | ||
| ALLM | ||
| Input lag (ms) | 1 | 10 |
| Display | ||
| HDR | Dolby Vision IQ, HDR10, HLG, Filmmaker Mode | Quantum HDR, HDR10+, HLG |
| Size | 77" | 65" |
| Type | OLED evo MLA (Micro Lens Array) | QLED |
| Resolution | 3840 x 2160 (4K UHD) | 3840 x 2160 (4K) |
| Refresh rate | 120Hz | 120Hz |
| Brightness (nits) | 2100 | 1000 |
| Smart TV | ||
| Os | webOS 24 | Tizen OS |
| Voice assistant | ThinQ AI, Alexa, Google Assistant | Bixby, Alexa, Google Assistant |
| Processor | ||
| Chipset | α11 AI Processor 4K | — |
| Connectivity | ||
| Wi-Fi | Wi-Fi 6 (802.11ax) | Wi-Fi 5 |
| Ethernet | ||
| Bluetooth | 5.0 | 5.2 |
| USB ports | 3 | 2 |
| HDMI ports | 4 | 4 |
Related Comparisons
This comparison is based on verified manufacturer specifications covering display, performance, camera, battery, and build quality. Scores are generated by analyzing specs across weighted categories on a 10-point scale. Learn more about our methodology.
Explore more in tvs, see all LG products or all Samsung products. View full details for the LG G4 77" or the Samsung The Frame 65" (2023).

