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Bose QuietComfort Ultra Headphones (2nd Gen) vs JBL Live 660NC

Updated Apr 2026headphones
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The Verdict

The Bose QuietComfort Ultra Headphones (2nd Gen) and JBL Live 660NC sit in the same category and end up appealing to slightly different buyers. The JBL Live 660NC is the cheaper of the two at $149 versus $449, a difference of about $300. The Bose QuietComfort Ultra Headphones (2nd Gen) is the newer release, which usually means a faster chipset and longer software support. Bose QuietComfort Ultra Headphones (2nd Gen) stands out for 30 hours battery with anc, 45 hours without, while JBL Live 660NC is praised for 40-hour battery with anc is exceptional at $149. Use the side-by-side spec table below to compare cameras, displays, battery life and connectivity in detail and decide which one fits your priorities.

Who Should Buy

Buy the Bose QuietComfort Ultra Headphones (2nd Gen) if…

  • 30 hours battery with ANC, 45 hours without
  • USB-C lossless digital audio support
  • Improved adaptive ANC algorithm

Buy the JBL Live 660NC if…

  • 40-hour battery with ANC is exceptional at $149
  • JBL's signature fun sound profile is engaging for pop and rock
  • Multipoint Bluetooth connects two devices simultaneously

Pros & Cons

Bose QuietComfort Ultra Headphones (2nd Gen)

Pros

  • 30 hours battery with ANC, 45 hours without
  • USB-C lossless digital audio support
  • Improved adaptive ANC algorithm
  • Multipoint Bluetooth 5.4 connectivity
  • New Cinema Mode for spatial video audio

Cons

  • Price increased to $449
  • 250g is heavier than some competitors
  • No aptX Lossless codec support

JBL Live 660NC

Pros

  • 40-hour battery with ANC is exceptional at $149
  • JBL's signature fun sound profile is engaging for pop and rock
  • Multipoint Bluetooth connects two devices simultaneously
  • Built-in voice assistant support for hands-free control
  • Comfortable lightweight fit for extended wear

Cons

  • ANC is decent but noticeably behind Sony and Bose
  • No LDAC or aptX codecs — limited to AAC
  • Bluetooth 5.0 is a generation behind newer models
  • Plastic build doesn't feel premium

Full Specifications

SpecBose QuietComfort Ultra Headphones (2nd Gen)JBL Live 660NC
Active Noise Cancelling
Typeover-earover-ear
Weight250 g260 g
Battery
Battery life30 hours (ANC on), 45 hours (ANC off)40 hrs (ANC on), 50 hrs (ANC off)
ChargingUSB-CUSB-C, 10-min quick charge for 4 hrs
FeaturesImmersive Audio (spatial audio), Cinema Mode for video, USB-C lossless digital audio, Adaptive ANC algorithm, Google Fast Pair, Spotify TapAdaptive Noise Cancelling, Ambient Aware and TalkThru modes, JBL Signature Sound, Multipoint Bluetooth connection, Google Assistant and Alexa built-in, Speed Charge support
Connectivity
Wired option
CodecsSBC, AAC, aptX AdaptiveAAC, SBC
Bluetooth5.45.0
Multipoint
Drivers40 mm
Water ResistanceNone

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This comparison is based on verified manufacturer specifications covering display, performance, camera, battery, and build quality. Scores are generated by analyzing specs across weighted categories on a 10-point scale. Learn more about our methodology.

Explore more in headphones, see all Bose products or all JBL products. View full details for the Bose QuietComfort Ultra Headphones (2nd Gen) or the JBL Live 660NC.