Apple iPhone 12 Pro Max vs Google Pixel 10 Pro XL
The Verdict
The Apple iPhone 12 Pro Max and Google Pixel 10 Pro XL sit in the same category and end up appealing to slightly different buyers. Both launched at roughly the same price ($1,099 vs $1,099), so cost is unlikely to be the deciding factor. The Google Pixel 10 Pro XL is the newer release, which usually means a faster chipset and longer software support. Apple iPhone 12 Pro Max stands out for large 6.7-inch super retina xdr display, while Google Pixel 10 Pro XL is praised for largest pixel ever at 6.8 inches. Use the side-by-side spec table below to compare cameras, displays, battery life and connectivity in detail and decide which one fits your priorities.
Who Should Buy
Buy the Apple iPhone 12 Pro Max if…
- →Large 6.7-inch Super Retina XDR display
- →Sensor-shift OIS exclusive to Pro Max
- →Excellent battery life for an iPhone
Buy the Google Pixel 10 Pro XL if…
- →Largest Pixel ever at 6.8 inches
- →5200 mAh battery for all-day use
- →Same pro camera system as Pixel 10 Pro
Pros & Cons
Apple iPhone 12 Pro Max
Pros
- Large 6.7-inch Super Retina XDR display
- Sensor-shift OIS exclusive to Pro Max
- Excellent battery life for an iPhone
- Dolby Vision HDR video recording
- 5G support across sub-6 and mmWave
Cons
- No 120Hz ProMotion display
- Heavy at 226 g
- 60Hz refresh rate felt dated in 2020
- Lightning port
- No charger included in the box
Google Pixel 10 Pro XL
Pros
- Largest Pixel ever at 6.8 inches
- 5200 mAh battery for all-day use
- Same pro camera system as Pixel 10 Pro
- 16GB RAM with up to 1TB
Cons
- 221g is heavy for a Pixel
- 37W charging is slow for this price
- $1099 starting price
Full Specifications
| Spec | Apple iPhone 12 Pro Max | Google Pixel 10 Pro XL |
|---|---|---|
| Software | iOS 14 | Android 16 |
| Body | ||
| Weight | 226 g | 221 g |
| Material | Stainless steel frame, Ceramic Shield front | Aluminum frame, Gorilla Glass Victus 2 |
| IP rating | IP68 | IP68 |
| Dimensions | 160.8 x 78.1 x 7.4 mm | 163 x 77 x 8.8 mm |
| Camera | ||
| Main camera | 12 MP, f/1.6, sensor-shift OIS | 50 MP, f/1.7, OIS |
| Front camera | 12 MP TrueDepth, f/2.2 | 42 MP, f/2.2 |
| Video | 4K@60fps, Dolby Vision HDR | 8K@30fps, 4K@60fps |
| Telephoto | 12 MP, f/2.2, 2.5x optical zoom | 48 MP, f/2.8, 5x optical zoom |
| Ultrawide | 12 MP, f/2.4 | 48 MP, f/1.7 |
| Memory | ||
| RAM | 6 GB | 16 GB |
| Storage options | 128 GB, 256 GB, 512 GB | 256 GB, 512 GB, 1 TB |
| Battery | ||
| Capacity | 3687 mAh | 5200 mAh |
| Charging | 20W wired | 37W wired |
| Wireless charging | 15W MagSafe | 23W wireless |
| Display | ||
| Size | 6.7 inches | 6.8 inches |
| Type | Super Retina XDR OLED | LTPO OLED |
| Resolution | 2778 x 1284 | 1344 x 2992 |
| Refresh rate | 60Hz | 120Hz |
| Brightness (nits) | 1200 | 3000 |
| Processor | ||
| CPU | Hexa-core (2x3.1 GHz + 4x1.8 GHz) | Octa-core |
| GPU | Apple GPU (4-core) | Mali |
| Chipset | Apple A14 Bionic | Google Tensor G5 |
| Connectivity | ||
| 5G | ||
| NFC | ||
| USB | Lightning | USB-C 3.2 |
| Wi-Fi | Wi-Fi 6 | Wi-Fi 7 |
| Bluetooth | 5.0 | 5.4 |
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This comparison is based on verified manufacturer specifications covering display, performance, camera, battery, and build quality. Scores are generated by analyzing specs across weighted categories on a 10-point scale. Learn more about our methodology.
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